Adapting New Reality With Automation
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change
- Charles Darwin
Given the market turmoil of the last couple of seasons and ongoing economic pressures, we felt it would be valuable to bring our community of hoteliers together to share insight into what is happening and more importantly, what it means for hospitality the road ahead.
Today, we face uncertainty regarding customer demand, changing labor market conditions, economic uncertainties after the crisis, and more. These are all factors that have already ultimately affected your businesses or will do in the nearest future.
Hotel Management Companies face a myriad of challenges, including skilled labor shortage, operational issues, rising costs of daily consumables, booking and revenue challenges, and constantly changing expectations of customers. These challenges, alongside various other daily problems, require strategic solutions and proactive management.
The safe move is to plan for the worst. If the current situation is as bad as the last two economic downturns, the best way to prepare is to cut costs and extend your runway.
Remember that many of your competitors will not plan well, maintain high expenses, and only realize they are in trouble when they try to raise their next round. You can often pick up significant market share in an economic downturn by just staying alive.
According to the Deloitte Outlook 2022, we expect the market downturn to impact guests behavior, labor markets, supply chains and more. It will be a longer recovery and while we can't predict how long, we can advise you on ways to prepare and get through to the other side.
New technologies could help to address hotels’ challenges, but there are no centralized fixes. Increased adoption of robots, IoT, additional hotel tech tools or contactless check-in clearly eases the need for reception staff and help in some ways, but cleaning rooms and operating restaurants still requires human labor. Adopting numerous tools is also not the recipe to success... some of them may disconnect with each other, cover different areas and be decentralized at all. So instead of having a full picture and perspective of your business you may work with pieces of puzzles.
“If the world outside your company is changing faster than the world inside your company, the end is near.” - Jack Welch
It is hard to predict the future, but whatever happens, we want to give you a framework to emerge from any crisis stronger using HKeeper.
With HKeeper you get a fully centralized ecosystem that increases revenue and reduces operating costs by automating workflows and controlling the expenditure of material resources and labor cost in every department at the whole property or/and multi-properties.
By going digital with HKeeper, you synchronize all the individual components of your workforce, transforming them into essential parts of your back and front office management systems. For more thoughts watch this video we’ve created.
The only thing constant is change, growth is your choice!
The primary goal of this article is to shift our collective mindset. We are at a moment of uncertainty and change - a crucible moment where your decisions will have a major bearing on the outcome for your company.
Control what you can control. Be steady but decisive. And most importantly, build a sustainable business where you are in control of your business with HKeeper!
